First company of construction civil to launch a sales platform where consumers can complete the entire process of purchasing an apartment digitally. MRV has established itself at the forefront of the segment when it comes to innovation.
With an investment, over the last five years, of more than R$250 million in digital transformations in construction processes and solutions with a total focus on the consumer, the company has become a reference and is among the most innovative companies in Brazil, according to Forbes magazine.
Innovative MRV
According to Flavio Vidal, MRV's executive innovation manager, the company is aware of the changes society is undergoing and understands the importance of preparing for the future. "Being ranked among the most innovative companies by Forbes is a great recognition of our work. We've been transforming ourselves for over 10 years to further contribute to transforming the lives of Brazilians."
The innovation ecosystem extends to all departments within the company. To further promote this culture, we opened a LAB within the company's headquarters in late 2019.
The space's objective is to create and accelerate projects, technologies and new businesses that aim to provide differentiated experiences for customers.
Furthermore, MRV is one of the creators of the Orbi Conecta hub, a space for fostering entrepreneurship and innovation,” says the executive.
MRV's digital transformation process has consolidated the company's position in the so-called Industry 4.0. In addition to applications, BIM, cutting-edge software, virtual and augmented reality,
However, they are part of the range available and applied by engineers in the works, the company has been positioning itself in the market as a platform for housing solutions.
“The new generations have a different vision of living, so we have become a housing solutions platform capable of providing the housing option that best suits the moment in the lives of Brazilians,
This can be done through the acquisition of ready-made or off-plan apartments, or through the purchase of land in subdivisions fully urbanized by Urba.
For this reason, or even by renting specially designed properties, with numerous services, through the startup Luggo, which is completely digital and bureaucracy-free,” explains Vidal.