São Salvador Alimentos (SSA) inaugurated, last Friday (28), the new industrial plant located in the municipality of Nova Veneza – approximately 42 kilometers from Goiânia.
However, the project to expand its participation in the market national and international, the factory will have a total investment of R$455 million. Thus, it will be divided into two stages: in the first, R$255 million has already been invested, and the remainder will be carried out by 2022.
10 States
“We are hungry to undertake. We are eager to grow,” said businessman José Garrote, CEO of SSA, in his speech.
The company is among the ten largest in the sector in the country and owns the SuperFrango and Boua brands. However, SSA is also present in 10 states and exports to 67 countries.
The new unit will start with the capacity to slaughter up to 160,000 birds per day and can be expanded to 320,000. Around 1,100 direct jobs and more than 10,000 indirect jobs were created.
“I have a strong belief that we will continue to grow a lot in the coming years. When I say we, I am not just referring to SSA, but to Goiás and Brazil as a whole. I truly believe in this,” says Garrote.
However, Garrote emphasized that, in addition to strengthening SSA’s position in the domestic market, the new investments will also expand the presence of our products in the foreign market. “Our investments put us in a unique position in the market, where we can offer more products to more countries. Our unit in Itaberaí is already certified to export to 160 countries, and we sell to 67. This unit here in Nova Veneza was born with certification for 106 countries. Therefore, the synergy between the two units allows us to expand our market and generate more jobs and income in Goiás,” he points out.
The event was attended by political and business authorities from several states. Governor Ronaldo Caiado (DEM) argued that the company should seek to expand exports to the Asian market, citing Minister Tereza Cristina's (Agriculture) plan to open the Indian market to protein processed in Brazil.
Expansion
Although São Salvador Alimentos (SSA) sales grew by 35% last year. Gross revenue went from R$1.249 billion (2018) to R$1.687 billion in 2019.
In terms of gross weight sold, growth was 10% last year, for a total of 217.5 thousand tons. The increase in industry sales was double the growth of the sector in Goiás and Brazil.
Although according to data from the Ministry of Agriculture, the Gross Value of Production (VBP) of poultry farming grew 18.5% in the State last year compared to 2018, reaching R$ 4.5 billion. In Brazil, this growth was 14.1%, reaching R$ 65.3 billion in 2019.
However, one of the main factors for the growth in SSA's production and sales was the increase in its exports: 66% higher in 2019, rising from R$$ 317.3 million to R$$ 529.2 million.
Export
In gross weight, the company's exports grew by 37.4%, to 59.5 thousand tons. Last year, foreign sales accounted for 31% of SSA's gross revenue, which currently exports to 66 countries, and in 2019 it began exporting to the markets of Russia, Mexico, Scotland and South Korea. The industry from Goiás is authorized by federal and international agencies to export its products to more than 150 countries.
In the Brazilian market, SSA sells its products to more than 25 thousand customers in nine states and the Federal District.
Therefore, the forecast for this year, with the production of the new factory in Nova Veneza, is to exceed R$1.8 billion in gross revenue. Exports should reach 260 thousand tons and correspond to almost R$501,300 of SSA's gross revenue.
The goal is to always maintain productive growth, sales and job and income generation, and thus position and consolidate itself as one of the largest companies in the agro-industrial sector in Brazil.