Augmented reality, creative fillings and economical packaging are options for businesses during the Easter entrepreneurs invest.
Although entrepreneurs invest in new ways to sell Easter eggs, the new features for this year's Easter eggs range from augmented reality to economical packaging, and there is still time to organize yourself to make money selling chocolate eggs. One of the biggest chocolate brands in the world has bet on the future to surprise at Easter this year.
The company invested in augmented reality and hired a startup from São Paulo to develop the technology entrepreneurs invest in.
Marketing
“There are three eggs, three options: dinosaur, car or rocket. In addition to coming with the physical item, there is an app that parents can download,” explains seasonality marketing manager Keila Broedel. In the app, by pointing your cell phone at the toy, you can do several things.
“You can customize, add the engine, the tire, paint it however you want,” explains businessman Marcelo Rodino. Small business owners also have more economical solutions and no less creative entrepreneurs invest in.
Businesswoman Daniela Cruz, for example, makes hand-painted eggs with brownie shells and filled with sweets, sprinkles and chocolate shavings. Three years ago, Daniela changed her career in international relations to dedicate herself to confectionery and set up a studio at home, with R$15,000.
Easter is your golden goose
“It’s the best time of year to make money. After Easter comes Christmas,” he says.
The artisanal egg market is attractive to small business owners, according to Alessandra Pires, head of confectionery at Senac São Paulo: “It’s amazing because people are no longer looking for the same old thing that the industry has.
However, they want an egg full of surprises.” To achieve this, small business owners have to plan ahead: the shells can be made up to a month in advance, and the fillings 10 days before Easter.
Above all, you need to promote it in advance on social media, with attractive photos and videos and invest in new products. Half of the cost of an Easter egg comes from the packaging.
Therefore, one tip is to use a straw basket, put a ribbon on it, line it and make a kind of nest.
Another option is to wrap the egg in fabric, which reduces the cost from 5% to 10%. With the sale of artisanal eggs, profitability can reach 300%.
It's as if each kilo of chocolate turns into three at the time of sale.