For the first time, Easter this year will be different. During the pandemic, social isolation prevents family gatherings. The only way to kill the longing is via video call, which has seen a drop in Easter egg sales.
Easter is second only to Christmas in economy movement sales in Brazil. Chocolate becomes a supporting role in isolation and Skype and social networks become family lunch.
The drop in sales
Easter egg sales have also increased, with fears of what might happen with the pandemic and the crisis we will face. Likewise, Brazilians have changed their purchases of essential products, basic food baskets, cleaning products and personal hygiene products.
Google search data revealed that 7 out of 10 Brazilians will change their Easter habits. As people spend more time at home, the purchase of Easter eggs has changed to making them at home.
Since many products have an expiration date, with sales falling, promotions are becoming more and more common. When buying Easter eggs, buy two and get three.
According to some chocolate producers, the current production scenario is a tight budget analysis. In December, many supermarkets were already selling Easter eggs, and those who produce homemade eggs with the raw material need to make up for the expenses.
Research shows that Brazilians have a habit of buying Easter eggs in physical stores, so isolation has changed the data statistics. Some companies, in order to maintain Easter egg sales, are working with online sales through apps to combat the drop in sales.
A survey shows that products that are smaller, cheaper and easy to handle will have higher sales, chocolate bars, for example, are the most sought after.
Searching for ingredients and recipe manuals on the internet is the answer to the much sought-after “how to make Easter eggs” or “Easter egg recipes”.