When you own an online store or are thinking about starting one, it's essential to offer your customers different payment methods so that each customer can choose the option that suits them best, which will have a direct impact on online sales and sales volume.
How to sell online with a credit card?
It's about finding the simplest way for your users and customers to pay for products or services in your online store, and to achieve this, many e-commerce businesses need to use third-party services that will act as intermediaries or gateways to accept credit or debit card payments in a digital store.
Why integrate an online payment gateway?
One of the requirements for selling with credit cards is incorporating a secure online payment service, and if you do this by integrating a third-party payment gateway, you'll save yourself the real challenge of managing security yourself. Your users and customers enter their bank details on your website when selling with credit cards.
This way, you delegate this responsibility to a specialized platform that offers the service, allowing you to focus on the products and sales processes that add true value to your business, ensuring that your customers are protected against potential fraud because their data is not at risk when receiving card payments.
What are the steps to accept card payments?
Here's the process for selling with a credit card online: sign up for an online payment service. Choose a payment gateway and integrate it with your website. This process is usually very simple, as the main online store installation engines have several extensions to add payment services. These companies will charge a small commission for each transaction processed. Some of the most popular payment gateways are PayPal, MercadoPago, PagSeguro, and Wirecard.
Your customer chooses your products. If one of your customers browses your page or website and adds the items they're interested in purchasing to their virtual shopping cart, when they're ready, they'll proceed to checkout in your online store.
Proceed to checkout. At the end of the purchase, that is, when the customer is ready to pay, the system you've configured will display a form where they can enter their debit or credit card details. The transaction is completed securely. Your customers will be in a secure environment, as you won't have access to their data, and all information exchange will take place directly between your customers and the company providing the service as an intermediary.
Once the purchase is verified, the payment will be sent to you, deducting the previously agreed commission amount.
Offering your customers the option to pay with credit cards in a secure environment is essential to increasing your online store's sales, as it allows them to finance their purchases, pay in installments, and accumulate points, among other benefits associated with using your card.