It's that time of year when the whole of Brazil stops to talk about one thing: Big Brother Brazil 2025.
And this year, the program is complete 25 years – a huge milestone for someone who has already delivered so many stories, fights and moments that we never forget.
THE BBB 25 It promises to be a historic edition, full of new features, and everyone is counting down the days to take a peek at the most watched house in the country on January 13th.
The atmosphere of mystery before the premiere
If there's one thing that production knows how to do, it's leave us anxious, right?
Today in “Big Day”, the official list of participants will be revealed.
But, until then, all we have are rumors and speculation.
Huge influencers, famous singers, athletes… Every fan is putting together their list of favorites.
What made everyone even more curious was this year's big news: participants enter in pairs.
That's right! No playing alone.
The pairs will be formed by family members, friends or even rivals.
So you can already imagine the chaos this could cause.
The coolest thing is that everything that happens to one affects the other.
Fell into the wall? Your partner goes with you.
Did you win the leadership? Both enjoy the privileges.
About the home
As always, the BBB house gives people something to talk about.
In 2025, the theme is “retro future”.

This means that you will see an environment full of technology, but with a super charming vintage touch.
Ah, curious to see how the famous one is doing “Leader’s Room”? Without a doubt, it will be amazing.
The kitchen of Xepa won a technological upgrade which promises to give the brothers some work.
Imagine having to solve puzzles to turn on the stove?
Well, the production is not joking around.
Game dynamics: more intense than ever
The formation of pairs is not the only change in the BBB 25.
The tests, which were already a highlight of the program, are even more challenging.
The resistance ones have gained technological elements, and the skill ones are full of twists that no one expects.
Furthermore, the public will have more active participation, being able to create advantages or even small traps for the participants during the dynamics.
THE Monster Punishment has also been reformulated.
Inspired by classic moments from the show, it will bring challenges that recall past editions.
Envy-inspiring sponsors and prizes
The sponsors of BBB 25 didn't hold back.
Brands like Free Market, Pantene, Season, TEMUS, Airbnb, Electrolux, Harvest, CIF, Kwai, Chevrolet among others, they are bringing incredible prizes, themed parties and interactive activities.
And the final prize? That dream continues: R$ 2 million, without discount.
But, throughout the program, participants also compete for cars, trips and many other treats.
Expectations are sky high
BBB is the kind of program that never gets old.
Every year, we get involved with the stories, we cheer, we fight with our friends over who is the favorite and we live intensely each elimination.
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In 2025, with 25 years of history, the expectation is even greater.
The reality show will be available on open TV channels TV Globo, or else by Globoplay for 24 hours a day.
Finally, there will be a lot of emotion, romance, arguments (which cannot be missed) and moments that will become memes before the program even ends.
So, get your sofa, popcorn and heart ready, because BBB 25 is coming with everything and promises to be unforgettable!
