A company from Rio Grande do South launched a line of vegan and biodegradable shoes that use fabric made from pineapples.
Since the creation is by Spanish designer Carmen Hijosa, Insecta Shoes guarantees that the material is as resistant as animal leather.
To make one square meter of pineapple “leather,” called Piñatex, 480 pineapple leaves are used, taken from around 20 pineapples.
About Piñatex
“Piñatex is flexible, absorbs prints and colors well, and can be easily sewn,” says Barbara Mattivy, founder of the company.
While traditional industries try to convince the world that we cannot replace polluting materials.
"Since pineapple is the second most popular fruit in the world, its global production generates 25 million tons of waste every year. What is considered 'trash' can become super-resistant and flexible fabric for your shoes," explains Insecta Shoes.
New companies continue to show that the truth could not be more diverse: it is possible to use all types of sustainable materials as an alternative for a wide variety of productions.
Shoes are sold from R$ 239. In addition to avoiding animal cruelty for leather production, which is harmful to the ecosystem.
Pineapple fabric uses less water and chemicals in its production, does not require extra fertilizers, and is made from materials that would otherwise be discarded.
Meanwhile, Insecta Shoes also produces shoes by reusing vintage clothing and producing ecological fabric made from recycled PET bottles.
The industry can play an active role in raising awareness and educating its consumers. Therefore, this market is growing, and companies need to be attentive when making decisions.
This also helps to reduce food waste, allowing you to use riper food or even leftover food.
All shoes are produced in Rio Grande do Sul, with two models made with Piñatex, sold for R$ 239 and 319 online.