In times of innovation, a Startup from Goiania goes back in time and focuses on an ancient concept, the famous barter, in which the currency of exchange is the product.
With the 2020 crisis, the party industry suffered a major decline due to quarantine. The innovation in this case, so that we could remain in the spotlight, was the idea of creating the cupcake kit, as these dates are essential for some ages and are rooted in Brazilian families.
The novelty, however, besides the promising idea of the kit, was that people could pay by exchanging products, that is, by bartering. Due to the drop in current earnings, this idea was innovative, even though it sought inspiration in the past thousands of years ago.
With this, the company is managing to overcome the coronavirus crisis and get through this difficult time with some ease.
And what are you doing to overcome the crisis?